Week 13A: Reaserching Advertising

The 5 businesses I decided to follow and study were

1. The Chocolate Bar, Carlsbad
2. Peets Coffee
3. Revolutionary Roasters, Oceanside
4. Yellow Deli, Vista
5. Petite Madeline, Oceanside

The reason why I chose these 5 businesses is because I wanted to see how they advistised there coffee. Although they all may not be bakerys, coffee and sweets is something they all have in common.

1. I would like to mention that the Carlsbad Chocolate Bar does not have the following :Facebook, Twitter, Instagram. This small business simply has a website where you can find store hours, pictures of the cafe, and contact information. They have no call to action. There motto is "Milk or Dark?" refering to what chocolate you would like to choose.
2. Peets Coffee is one of the more professional businesses. The organization of all their sites and pages is nice done with great coffee aesthetic. They have Facebook, Twitter, Instagram, and Pinterest. They are a very sucessful company and they imagry they use is impeccable
3. Revolutionary Roasters in Oceanside is a business I chose considering the similarities we share. Being Oceanside Locals who have a small businesses. They have both and Instagram and a Facebook page which is well layed out. Really love the cuture of Oceanside that they use in there posts, it makes it feel very original and authentic.
4. Yellow Deli is not local to me but they are awesome! They are located in Vista. A 24hr bakery and restaurant who are very friendly. They have zero social media and I am not too sure why? I did find a lot of peictures of people who attend the restaurant, and there location gives a very friendly, earthy vibe that it well delivered in the enviroment.
5. Petite madeline is a Sunny, casual setting for American breakfast & lunch fare, plus coffee, espresso & French pastries. Which is one biusiness I can connect with the most. They have Facebook, Instagram and are on Yelp and Trip Advisor. The have a classy website along with there social media pages that are updated quiet frequently. They have great advirtisments.

I truly believe that the world we live in today with advirtisments is turned towards social media advirtisments and I think it is the most effective platform. People are on social media 80% of the week and its something people are constatly looking at and scrolling through. There may be alot of competiton, but i belive its better than regular advirtising.